What Is Pro-Aging?

    • Preventative Action

      The best skincare is one of preventative action, maintaining a healthy lifestyle, and listening to the changing needs of your skin. At Elizabeth Grant, we focus on supporting the skin's natural progression and addressing it's needs as they change.

    • Positivity

      Elizabeth Grant takes a much more positive approach to the aging process. We cannot stop you from aging! It is a normal and healthy part of life. We view the aging process in a realistic and positive way and working with the body's natural defenses.

    • Non Invasive

      Our team of chemists look to less invasive skincare options that support the organic aging of the skin, working with the body instead of against it.

    Pro-Aging vs. Anti-Aging

    Anti-aging often refers to skin-stimulating, intrusive approaches to try to reverse the natural progression of aging skin.

    We prefer the term "pro-aging" because we want to maintain a more balanced approach. We want to work with your skin to keep skin looking its best.

    Pro-aging is about making small adjustments, restructuring habits as we age, and slow and steady increments that add up over the long term.

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    Get Into Your Skin

    • Don't be fooled

      Anti-aging products have become successful through targeted marketing that makes aging seem immoral or like you're doing something wrong. We disagree.

    • Do: Find What Works

      Just because we take a pro-aging approach doesn't mean we dont use ingredients typically associated with anti ageing! You can still find retinol and other ingredients typically associated with anti-aging in our products. We like to think of it as supporting your skin's natural progression.

    • Self Acceptance

      The reality is that we all get older. We are surrounded by messages that tell us to be different; the skincare industry can feel quite ageist. Pro-aging finds a way to both embrace and care for your skin.

    Pro-Aging vs. Anti-Aging