What Is Pro-Aging?
The best skincare is one of preventative action, maintaining a healthy lifestyle, and listening to the changing needs of your skin. At Elizabeth Grant, we focus on supporting the skin's natural progression and addressing it's needs as they change.
Elizabeth Grant takes a much more positive approach to the aging process. We cannot stop you from aging! It is a normal and healthy part of life. We view the aging process in a realistic and positive way and working with the body's natural defenses.
Our team of chemists look to less invasive skincare options that support the organic aging of the skin, working with the body instead of against it.
Pro-Aging vs. Anti-Aging
Anti-aging often refers to skin-stimulating, intrusive approaches to try to reverse the natural progression of aging skin.
We prefer the term "pro-aging" because we want to maintain a more balanced approach. We want to work with your skin to keep skin looking its best.
Pro-aging is about making small adjustments, restructuring habits as we age, and slow and steady increments that add up over the long term.
Get Into Your Skin
Don't be fooled
Anti-aging products have become successful through targeted marketing that makes aging seem immoral or like you're doing something wrong. We disagree.
Do: Find What Works
Just because we take a pro-aging approach doesn't mean we dont use ingredients typically associated with anti ageing! You can still find retinol and other ingredients typically associated with anti-aging in our products. We like to think of it as supporting your skin's natural progression.
The reality is that we all get older. We are surrounded by messages that tell us to be different; the skincare industry can feel quite ageist. Pro-aging finds a way to both embrace and care for your skin.