There are, after all, only a select few beauty brands who have truly stood the test of time and remained relevant and innovative through the years. One of those brands is Elizabeth Grant Skin Care, founded in 1948 by Elizabeth Grant, during a time when women were rarely at the helm of a beauty brand.
After her skin was damaged by a bomb blast during World War II, Elizabeth Grant searched high and low for a cream to help repair it. When she couldn’t find anything that worked, she founded her own luxury skincare company and created a proprietary formulation that restored her skin’s appearance.
Treasured by women around the globe for decades, the best-selling skin care from Elizabeth Grant is now available in the U.S. Run by Elizabeth Grant herself, her daughter-in-law Marion and granddaughter Margot, Elizabeth Grant Skin Care can now be found on QVC.com and will premiere live on QVC broadcast on September 8th at 9 p.m. EST.
Aside from trial and error, there are a few different ways to go about finding the best face moisturizers. For starters, it's important to take stock of what your skin needs and which ingredients will help you achieve those results.
I started Elizabeth Grant Skin Carein 1948 at the age of 25. My skin had been damaged during World War II and in my mission to repair my skin I discovered our proprietary ingredient—a blend of vitamins, minerals, nutrients and amino acids mixed with a specially harvested sea kelp—known as Torricelumn.
The idea of cross-generational skincare and the notion of more age inclusive beauty got me thinking. The beauty industry really is making strides when it comes to breaking down barriers in a once very exclusive and segmented industry, changing the traditional images we see and aiming to be more progressive concerning beauty ideals.
For mother and daughter duo, Marion and Margot, the beauty business was a natural choice. Elizabeth Grant (the mother of the former and grandmother of the latter) is the original founder of the luxury skincare company Elizabeth Grant International.