Elizabeth Grant did not always have the flawless skin she has today. Damaged during the Second World War, her skin was a constant source of personal shame and embarrassment - to the point where she avoided going out in public and living her life fully.

All of that changed in 1948 when Elizabeth discovered a natural substance that was used to treat war wounds. She had it specially formulated with other ingredients and began applying it to her damaged skin. Gradually, but very noticeably, the transformation occurred. Within eight months, Elizabeth's skin had improved remarkably. She threw away the dark glasses and drooping hats that she wore whenever she went out in public...and started living again!

In her work as a makeup artist, one of her clients complimented her on her skin's fresh, healthy and youthful appearance. Flattered...and shocked that someone would actually comment on her skin...Elizabeth told her client about the miracle cream that she had created. The woman left with a sample, only to return 10 days later asking for more.

She too had discovered Elizabeth's moisturizing miracle. Her skin was starting to feel normal again and her symptoms - clogged pores and skin that looked tired and age-worn - were disappearing. Six weeks later she visited Elizabeth. Her skin was glowing.

In 1958 in London, England it was most unusual for women to run companies. Not taking any notice of this, Elizabeth declared her commitment to share her remarkable skin care secret with people everywhere. Elizabeth launched her own skin care treatment line to share the secret formulation she had created.

On the strength of her miracle blend, Torricelumn™, and her own determination and perseverance, Elizabeth evolved the company from a home-based business to a multi-million dollar global corporation. Formerly available by special order only, the Elizabeth Grant line of skin care and beauty products is now available at select retail locations in Canada, United States, United Kingdom, Netherlands, Germany, United Arab Emirates, South Africa, Australia, Japan and Poland.


The Story Behind Torricelumn™

The ocean - dramatic, powerful, the sea of life. Beneath the waves, secrets are revealed.

Suspended in the cool, pristine, nutrient-rich waters is an ocean forest. In this forest, light and sound travel differently. Gravity and buoyancy dance together; as in space, the body hangs suspended; the rules are changed.

The forest grows only in strong currents. Built to survive and thrive in the constant turbulence of the surf zone, these strange, flexible ocean trees yield the secret of elasticity as they tenaciously resist the swirling currents.

Kelp is the forest of the ocean. It's dense canopy of fronds darkens the water beneath. Like its terrestrial quivalents, this forest too, has its seasons. Winter storms rip fronds from stalks, sometimes uprooting entire plants, wrenching their tenuous grip from the ocean's floor.

In the Spring, the gaps that Winter leaves are filled with new growth. A unique event is triggered in the first quarter of the growth season... signaling our divers to begin the harvest of Torricelumn™'s core ingredient.

The heart of Torricelumn™ is extracted from the fronds but the true secret of its transformative powers is hidden within the pods that keep the clusters of fronds afloat. These pods lift the leaf-like fronds to the ocean's surface, allowing them to absorb sunlight, photosynthesizing oxygen, the source of life and energy.

The seawater absorbed by kelp is similar to human plasma, allowing us to obtain the full nutritive benefits of the sea's vitamins and minerals through the process of osmosis. To preserve their freshness, the plants must reach the laboratory by nightfall. There they go through an endothermic process. Biologically active substances and a soup of natural sea vitamins, nutrients and minerals bond together. This is how the substance known as Torricelumn™ is formed.

Torricelumn™ - the compound that has revolutionized skin care.