What is the benefit of using Vitamin C in my skin regime?
Vitamin C is recognized as the anti-aging skin care vitamin. Vitamin C helps to strengthen Collagen - the support structure of the skin. The skin consists of a dense interwoven structure of Collagen and Elastin fibres. These fibres are what give the skin its firm foundation and elasticity. As the skin ages, less Collagen and Elastin are produced. As a result, the skin loses some of its firmness and starts to show lines and wrinkles.
By helping strengthen Collagen, Vitamin C helps reduce lines and wrinkles. Vitamin C is also great for keeping your skin looking clear, bright and radiant.
I heard that most skin care products containing Vitamin C are not effective because Vitamin C is unstable. Is this true?
Once in the skin, Vitamin C is proven to stimulate Collagen synthesis, neutralize skin-damaging free radicals and provide sun protection. However, just because Vitamin C is in your skin care products, doesn't mean you will get these benefits. This is because Vitamin C is one of nature's most unstable vitamins. It is easily destroyed by exposure to light, heat and air. In fact, many Vitamin C products are at least somewhat oxidized by the time we take them home.
Studies show that using unstable Vitamin C can - rather than protecting your skin against damage caused by environmental factors like free radicals - actually make the skin appear more damaged. That's why we at Elizabeth Grant use microencapsulated Vitamin C that maintains its stability and retains its full anti-aging power. We also sell our Vitamin C products in jars with pumps. Using pumps as opposed to regular jars helps eliminate oxidation and contamination of the product. Your skin receives a fresh dose of Vitamin C with each and every pump.
What are serums and why should I use them?
Serums help to restore, rebalance and recover the appearance of your skin. As the skin ages, it loses its hydration. Our Serums contains Torricelumn™, our own superior moisturizing compound, clinically proven to increase the hydration levels. This helps to reduce the appearance of lines and wrinkles and improve skin firmness, elasticity and radiance.
Serums fit well into any skin care routine. Use them after cleansing and toning and before moisturizing - in the morning or before bed. Our Exclusives Skin Renewal Serums - in addition to being fabulously lightweight moisturizers - have been voted "Best Serum" two years in a row in Fashion Magazine's Reader's Choice awards.
Why does the neck start to sag as we age? What can I do about this?
Collagen is the most important ingredient for beautiful, firm skin. Collagen forms the skin's support structure, contributing to its tone and suppleness. As the skin ages, Collagen fibres break down, leading to sagging, lined and wrinkled skin. The neck is a very difficult area to treat, as the signs of aging can be quite pronounced.
Our Collagen Firming Neck Cream is rich in Collagen, while our Targeted Treatment Neck & Décolleté Smoothing Cream uses Witchazel, a natural skin-tightening agent. Used alone or in combination, these products will help your neck look smoother, firmer and younger.